Meet Dave Ratner
27 years ago, Dave Ratner rented
an abandoned three car garage,
planning to sell some soda.
From those humble beginnings, he’s
created what BJ Bueno, author of
“The Power of Clt Branding”,
recognizes as one of a very few
“one-man cult brands”. Dave’s Soda &
Pet Food City has grown into a
four-store chain, successfully
holding its own -- and thriving --
in a market filled with superstore
chain retailers.
Front-line real world
experience has enabled Dave to go
far. In addition to running
Dave’s Soda and Pet Food City, he
sits on the Retail Advertising and
Marketing Association Board of
Directors, representing the
independent retailer alongside the
VPs of Marketing for Home Depot,
Walgreens, and Target. As he
puts it, “It’s all these big guys --
and me!” Dave has appeared in
front of Congress, to testify on
behalf of the retail industry.
(At this time, we must note that
Dave is neither confirming nor
denying rumors about a potential
Vice Presidential nomination.)
You can find Dave all
over the place. He
hosts a weekly local ABC television
show focused on caring for pets,
while his business savvy and
marketing genius regularly land him
on the pages of The Wall Street
Journal, Pet Age, and countless
Associated Press stories. Turn
on your radio, and you’ll find
“Minding Your Business with Dave,
The Wiz of Biz” being broadcast
throughout the greater Springfield,
MA area.
Dave in person: High
energy, lots of humor, an almost
instant rapport with the audience.
There’s no artificial distance
between Dave and his audiences --
because Dave’s still right where
they are. He’s a working
retailer, who deals with customers
on a daily basis. He
understands what happens when
vendors don’t deliver or an ice jam
floods the front office. He
understands the challenges of
finding, hiring, and keeping quality
employees. He’s a landlord and
a renter, a customer and a vendor, a
retailer and a manufacturer.
It’s a unique combination of skills
and abilities that allows him to
connect with anyone, anywhere, and
ensure that they walk away smiling.
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